ZeroEntropy Privacy Policy
Updated on November 4th, 2025
Introduction and Background
ZeroEntropy, Inc. (“we,” “us,” or “our”), a technology company incorporated under the laws of Delaware and based in California, is committed to protecting the privacy of visitors to our website, located at https://www.zeroentropy.dev/ (the “Website”). This Privacy Policy is designed to inform you about how we collect, use, and safeguard your personal information when you interact with our Website. We recognize the importance of user privacy and are dedicated to maintaining transparency in our data practices. Our policy reflects our commitment to comply with applicable privacy laws, including the California Consumer Privacy Act (CCPA) and other relevant regulations, and to provide clear information about your rights and our responsibilities regarding your personal data.
Scope of the Policy
This Privacy Policy applies to all individuals who access or use our Website and any related online services. It covers the collection, use, and protection of personal and non-personal information obtained from Website visitors, and governs all data practices associated with the Website, regardless of the user’s location. If you are located in a jurisdiction with specific privacy rights—such as the European Union, United Kingdom, or other regions—additional rights and protections may apply to your personal information. Details regarding international privacy rights and compliance are provided in later sections of this policy and in the related privacy documentation mentioned below.
Information We Collect
We collect information from visitors to our Website to provide and improve our services, ensure website functionality, maintain security, and support our marketing activities. The types of information we collect include:
Personal Information: Through our use of services offered by rb2b.com, we may collect your IP address, user agent, device type, browser type, operating system, referral URL, pages visited, timestamps of visits, and other identifiers that can be used to recognize or contact you. We may also collect or infer professional or employment-related information, such as your job title, employer, or LinkedIn profile, if such data is made available through your interaction with our Website or through our use of rb2b.com’s lead generation and visitor identification technologies. This information is collected for analytics, marketing, and website improvement purposes, and is processed in accordance with applicable law, including California Civil Code § 1798.81.5. For further details on the specific data collected, please refer to rb2b.com’s documentation, including RB2B Cookie Information and What information do you collect from my website?.
Non-Personal Information: We may collect aggregated or anonymized data that does not directly identify you, such as general usage statistics, page views, and website performance metrics.
Tracking Technologies: ZeroEntropy uses rb2b.com, a third-party analytics and visitor tracking tool, which utilizes cookies and similar technologies to monitor website traffic, user interactions, and support our marketing efforts. rb2b.com may use both session and persistent cookies to collect information about your visit, including device and browser details, referral sources, behavioral data, professional or employment-related information, such as your job title, employer, or LinkedIn profile, if such data is made available through your interaction with our Website or through our use of rb2b.com’s lead generation and visitor identification technologies. These cookies may be set for varying durations depending on their purpose (e.g., session management, analytics, marketing). rb2b.com may collect data from all website visitors, including those located outside the United States, unless otherwise restricted by applicable law or user settings. We do not use any other tracking tools or cookies beyond those provided by rb2b.com.
Purpose of Collection: The information collected is used to analyze website usage, improve user experience, maintain security, support marketing activities (including targeted advertising, remarketing, and the use of professional or employment-related information such as LinkedIn profiles, job titles, and employers for lead generation and visitor identification), and ensure the proper functioning of our Website. We do not collect sensitive personal information such as social security numbers, financial account details, or medical information.
We strive to limit the collection of personal information to what is necessary and to maintain reasonable security procedures and practices appropriate to the nature of the information, as required by California law. For more information about the cookies and data collected by rb2b.com, including opt-out options and international privacy practices, please review rb2b.com's privacy and support resources linked above.
Use of Collected Data
The data we collect from website visitors is used for the following purposes:
Website Functionality: To operate, maintain, and improve the performance and security of our Website.
Analytics: To understand how visitors interact with our site, identify usage trends, optimize content and features, and analyze traffic sources.
Service Improvement: To enhance user experience and develop new features or services based on aggregated usage data.
Marketing and Lead Generation: To deliver targeted advertising, remarketing, promotional communications, and identify potential business leads based on user interactions and usage patterns, including through the use of rb2b.com and its technologies. This may include the use of professional or employment-related information, such as your job title, employer, or LinkedIn profile, if collected or inferred via rb2b.com.
Visitor Identification and Session Tracking: To recognize returning visitors, track user journeys across the site, and record session details for analytics and marketing purposes. Professional identifiers, including LinkedIn profiles, may be used to support visitor identification and lead generation activities.
Legal Compliance: To comply with applicable laws and regulations governing data privacy and security.
These purposes reflect the capabilities and practices described in rb2b.com's documentation, which may include tracking referral sources, page views, timestamps, device and browser information, and other behavioral data. Professional or employment-related information, including LinkedIn profiles, job titles, and employers, may be processed for marketing, lead generation, and visitor identification purposes, as described above. Data may be used for visitor identification, lead generation, and session recording, as well as for marketing and analytics. For more information on how rb2b.com uses collected data, please refer to their privacy policy (https://rb2b.com/privacy) and cookie information page (https://support.rb2b.com/en/articles/9910029-rb2b-cookie-information).
All data processing activities are conducted with transparency and in accordance with our legal obligations under California law, including the requirements for clear disclosure of marketing-related data use and user rights under the California Consumer Privacy Act (CCPA) and related statutes.
Disclosure of Data
ZeroEntropy does not sell or rent your personal information to third parties. We disclose personal information only as described in this Privacy Policy. The primary circumstance under which data is shared is through our use of rb2b.com, a third-party analytics and visitor tracking service provider. Data collected and processed by rb2b.com may include your IP address, user agent, device type, browser type, operating system, referral URL, pages visited, timestamps of visits, and other identifiers as specified in rb2b.com's documentation (RB2B Cookie Information, What information do you collect from my website?), as well as professional or employment-related information, such as your job title, employer, or LinkedIn profile, if such data is made available through your interaction with our website or through our use of rb2b.com’s lead generation and visitor identification technologies. This information is shared for the purposes of analyzing website traffic, monitoring user interactions, improving our website’s functionality and user experience, supporting marketing activities (including targeted advertising, remarketing, and lead generation), and enabling visitor identification and session tracking.
rb2b.com may collect and process data from all website visitors, including those located outside the United States, unless otherwise restricted by applicable law or user settings. If you are located in a jurisdiction with specific privacy rights (such as the European Union or United Kingdom), rb2b.com may process your data in accordance with applicable international privacy laws, and you may have additional rights regarding your personal information. For details on international compliance and user rights, please consult rb2b.com's privacy policy: https://rb2b.com/privacy.
According to rb2b.com’s published practices, data collected through their service is not shared with other third parties for marketing or analytics purposes beyond the scope of their service to ZeroEntropy. If rb2b.com engages in cross-site tracking or shares data with other parties, such practices will be disclosed in their privacy documentation. We encourage users to review rb2b.com's privacy and cookie information pages for the most current details.
Our agreements with third-party providers such as rb2b.com specify that personal information--including professional or employment-related information (such as your job title, employer, or LinkedIn profile)--is made available for the limited and specific purposes of analytics, website improvement, marketing, lead generation, and visitor identification, and require compliance with all applicable privacy regulations, including the California Consumer Privacy Act (CCPA) and related statutes. We require that these providers implement and maintain reasonable security procedures and practices appropriate to the nature of the information, in accordance with California law.
We may also disclose information if required by law, regulation, or legal process, or to protect the rights, property, or safety of ZeroEntropy, our users, or others. Other than the disclosures described above, we do not share your personal information with any other third parties. For more information about rb2b.com’s data practices, please refer to their privacy policy and cookie information page.
User Rights and Choices
All visitors to our Website, regardless of location, have rights regarding their personal information. These rights are provided under the California Consumer Privacy Act (CCPA) and related statutes for California residents, and may also be available to users in other jurisdictions, such as the European Union, United Kingdom, or other regions with specific privacy laws (e.g., GDPR). Additional rights and mechanisms may apply to non-US visitors, as described in rb2b.com’s privacy documentation.
Your rights include:
Right to Access: You may request information about the categories and specific pieces of personal information we have collected about you, including information used for marketing, analytics, visitor identification purposes, and professional or employment-related information (such as your LinkedIn profile, job title, or employer) if collected or inferred.
Right to Deletion: You may request that we delete personal information we have collected from you, including professional or employment-related information (such as your LinkedIn profile, job title, or employer), subject to certain exceptions required by law.
Right to Opt-Out of Communications: When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
If you are located in the European Union, United Kingdom, or other jurisdictions with specific privacy laws, you may have additional rights, such as the right to object to processing, restrict processing, or request data portability. rb2b.com provides information about these rights and relevant opt-out mechanisms in its privacy policy: https://rb2b.com/privacy. According to rb2b.com’s documentation (https://support.rb2b.com/en/articles/10921800-compliance-and-data-governance-faqs), its services are activated only when it can confirm that a user’s IP address is located within the United States.
To exercise your rights, please contact us using the information provided in the “Contact Information” section of this policy. These rights apply to all categories of personal information we collect, including professional or employment-related information such as LinkedIn profiles, job titles, and employers. We will respond to your request in accordance with applicable law and within the timeframes required by statute. For requests related to data collected by rb2b.com, including opt-out and data access, please consult rb2b.com's privacy policy and cookie information resources for further instructions and available controls.
Cookies and Tracking Technologies
ZeroEntropy uses cookies and similar tracking technologies exclusively through rb2b.com to monitor website traffic, user interactions, and to support our marketing activities, including targeted advertising, remarketing, visitor identification, and lead generation. rb2b.com utilizes several types of cookies, including session cookies (which expire when you close your browser), persistent cookies (which remain on your device for a set period), and third-party cookies, as described in their documentation (rb2b.com Cookie Information).
The specific data points collected by rb2b.com cookies may include:
IP address
User agent
Device type and operating system
Browser type and version
Referral URL (the website you came from)
Pages visited and actions taken on our site
Timestamps of visits and session duration
Unique identifiers for visitor recognition
Behavioral data such as navigation patterns and engagement metrics
Professional or employment-related information, such as your job title, employer, or LinkedIn profile, if such data is made available through your interaction with our website or inferred via rb2b.com's lead generation and visitor identification technologies.
rb2b.com may collect data from all website visitors, including those located outside the United States, unless otherwise restricted by applicable law or user settings. The purposes of these cookies include analytics (to understand site usage and performance), marketing (to deliver targeted advertising and remarketing), visitor identification (to recognize returning users and track sessions), and lead generation (to identify potential business contacts). These purposes may include the collection or inference of professional identifiers, such as LinkedIn profiles, job titles, and employers, for marketing and lead generation activities. Cookie durations vary depending on their function, with some expiring at the end of a session and others persisting for up to several months, as detailed in rb2b.com's cookie information page.
You can manage or disable cookies through your browser settings. Most browsers allow you to refuse or delete cookies, and you may also use browser extensions or privacy tools to block tracking technologies. For more information on how rb2b.com uses cookies, the specific cookies set, their durations, and how you can opt out of marketing-related tracking, please refer to:
rb2b.com's cookie information page: https://support.rb2b.com/en/articles/9910029-rb2b-cookie-information
rb2b.com's privacy policy: https://rb2b.com/privacy
Details on data collection: https://support.rb2b.com/en/articles/9268304-what-information-do-you-collect-from-my-website
Opting out of cookies or tracking may limit the use of your personal information for targeted advertising, marketing, and analytics, and may affect certain features or the overall user experience of our Website, including the ability to receive marketing content tailored to your interests.
Data Security and Retention
ZeroEntropy implements and maintains reasonable security procedures and practices to protect your personal information from unauthorized access, destruction, use, modification, or disclosure, as required by California law (California Civil Code § 1798.81.5). Security measures include technical, administrative, and physical safeguards appropriate to the nature of the information collected.
Storage in CRM: Website visit data, including personal information collected via rb2b.com, is stored in our Customer Relationship Management (CRM) system. The CRM may be hosted on secure internal servers or managed by a reputable third-party service provider. We ensure that our CRM provider implements appropriate security measures, including access controls, encryption, and regular audits, to protect your data.
Retention: We retain personal information in the CRM only as long as necessary to fulfill the purposes described in this Privacy Policy, including website analytics, marketing activities, functionality, and legal compliance. Retention periods may vary depending on the nature of the data and applicable legal requirements. Once information is no longer needed for these purposes, it is securely deleted or anonymized in accordance with our data retention policies and applicable law.
Deletion Requests: If you request deletion of your personal information, including data stored in our CRM, we will honor your request in accordance with applicable law and our data retention policies. Please contact us using the information provided in the “Contact Information” section to exercise your rights.
Third-Party Providers: Where our CRM is managed by a third-party provider, we require that the provider maintain reasonable security procedures and practices and comply with all applicable privacy laws and contractual obligations.
Changes to the Privacy Policy
ZeroEntropy reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or website functionality. Any material changes to the policy will be posted on our Website, and the effective date will be updated accordingly. We encourage users to review this policy periodically to stay informed about how we protect your information. Our ongoing commitment is to maintain transparency and keep you informed of any significant updates.
Contact Information
If you have any questions about this Privacy Policy, wish to exercise your rights under applicable law, or require further information about our data practices, please contact us at security@zeroentropy.dev. We will respond to your inquiries in accordance with applicable legal requirements.
Legal Compliance and Disclosures
ZeroEntropy is committed to complying with all applicable privacy laws and regulations, including the California Consumer Privacy Act (CCPA), California Civil Code § 1798.81.5, and related statutes and regulations, as well as international privacy laws such as the General Data Protection Regulation (GDPR) and UK GDPR where relevant. Our data practices are designed to meet the requirements of these laws, ensuring reasonable security procedures and practices appropriate to the nature of the information we collect, including professional or employment-related information (such as LinkedIn profiles, job titles, and employers) where collected or inferred through our use of rb2b.com.
rb2b.com, our third-party analytics and marketing service provider, may collect data from all website visitors, including those located outside the United States. If you are a resident of the European Union, United Kingdom, or other jurisdictions with specific privacy rights, you may have additional rights under applicable laws, such as the right to access, rectify, restrict, or object to the processing of your personal information, including professional or employment-related information (such as LinkedIn profiles, job titles, and employers), and the right to data portability or erasure.
We do not sell personal information for monetary consideration, but we do share personal information with service providers such as rb2b.com for marketing purposes, including targeted advertising, remarketing, lead generation, visitor identification, and analytics, professional or employment-related information (including LinkedIn profiles, job titles, and employers), as well as for website improvement. These practices are fully disclosed in this Privacy Policy in accordance with California law and international regulations, and users have the right to opt out of marketing-related data use and sharing as described above.
For further details on rb2b.com's data practices, international compliance, and opt-out mechanisms, please consult:
rb2b.com’s privacy policy: https://www.rb2b.com/privacy-policy
rb2b.com’s cookie information page: https://support.rb2b.com/en/articles/9910029-rb2b-cookie-information
Users are encouraged to review rb2b.com’s resources for information on international data handling, user rights, and available controls for managing or opting out of data collection and tracking. This Privacy Policy is intended to provide clear notice of our compliance and your rights under California, US, and international law.
